创业验证：从想法到付费客户

关于课程作者

Arif Pranoto

Product Manager @ Renova

Arif Pranoto has spent the past seven years developing digital products for Southeast Asia, where consumer behavior, infrastructure, and payment preferences can vary significantly from one market to the next. Based in Singapore and originally from Jakarta, he has led product initiatives across Indonesia, Vietnam, Thailand, and the Philippines, working on mobile commerce, merchant payments, and last-mile delivery platforms. At a regional fintech company, he introduced a lightweight merchant app designed for low-cost Android devices and unstable network conditions, helping more than 40,000 small businesses begin accepting QR and wallet payments. He later managed the expansion of a B2B ordering platform into Vietnam and Thailand, adapting onboarding flows, pricing, language, and customer support processes for each country rather than applying a single regional template. His work regularly involves local banks, e-wallet providers, logistics partners, and in-country commercial teams, and he is particularly experienced in building products for users who rely on WhatsApp, LINE, cash-on-delivery, and assisted onboarding. Arif is known for combining on-the-ground customer research with disciplined experimentation, turning fragmented regional requirements into products that can scale without losing local relevance.